Category Archives: Brand Development

From the Desk of an Intern: Hard Work Pays Off

It’s been approximately 15 days since graduation and for some it’s the start of a relaxing summer vacation, while for others it was the final checkpoint to reach before entering the workforce.

I, like many others, decided to immediately start working. I was fortunate enough to land a summer internship with a great sports team in Oregon, something many of my peers weren’t able to acquire. I started the Monday after graduation and I have been faced with long days, large inflatable bouncy houses, building party tents, delivering tickets, and managing to get a strong foothold within the organization.

I am aware that these are the opportunities that must be taken seriously and must be taken with the most appreciative of attitudes.

Positivity and hard work are two ideals that are sometimes overlooked when it comes to internships and entry level positions. Demonstrating a positive attitude even when it’s blistering hot outside and you’re asked to go set up the bouncy house and the inflatable obstacle course. You do everything to the very best of your ability and, if you fail, you understand that it is a learning opportunity and that it is okay to make mistakes because you are there to learn from those who have already made it.

You need to be able to stand on your feet and smile at a fan or consumer who isn’t entirely satisfied because of a miscommunication, even though you’ve been on your feet for the past five hours with no rest.

Your hard work and diligence will show through and it is your responsibility to show others, and prove to yourself, that you are able to learn new things and take on tasks that are given to you.

The months after graduation are crucial to your personal brand and how you want to be perceived by others. In the professional world, hard work pays off. You will be noticed for being the first intern in the office, you’ll be noticed for bringing in donuts for opening day because you wanted to…not because you felt obligated to. You’ll be noticed for taking on the odd tasks and you’ll be noticed for volunteering to be the mascot at 8 a.m. on your second day.

If you consistently put out great products and great work ethic, then you will be noticed in a positive light. So remember, hard work pays in the long run; and in the long run you want to be happy with the life you’ve chosen to work for.

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Presentation is Everything

You’ve got on average five¬†seconds to impress someone. Whether that is with your looks, smile, posture, handshake, etc.

To some, that five seconds is something that isn’t valuable while to others…first impressions mean everything.

Growing up, my parents used to say “it’s not what you say, it’s how you say it”. I never really understood that statement until I got into college and began the journey of branding myself and my professional image as it applies to employers and peers and their image of me.

It’s not what you do, it’s how you do it. You can give a presentation with great content, you can have an interview with great conversation…but ultimately if you cannot impress someone with your personal presentation of yourself, then how can you ever expect to make it in the professional sector?

It’s a tricky method that people use to “weed out” those individuals who just don’t make the cut. Whether it’s the lack of personality, lack of humor (or lack of seriousness), wardrobe and posture, smile and handshake, the list goes on.

Your personal presentation is everything in the professional world. If you are going to be representing a brand like Nike, or the Portland Trail Blazers, or Starbucks then you need to be aware that it’s not just about content but it’s about the presentation of the content

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Our Pin-Aholic Habits and Why They’re Great

COHN-Pinterest

My name is Mia…and I’m a pin-aholic.

I’m not talking about just having the application on my phone and having two boards…I’m a legitimate pin-aholic. With 27 boards, 5,061 pins and 4,010 “likes”, I feel as if I’ve entered the preliminary stages for an intervention.

However, there have been studies released stating that Pinterest is one of the, if not the, most prominent social media platform that is on the rise. With brands and businesses able to have their products be a “featured” pin and with the creation of a “buy” button that appears on most clothing, shoes, merchandise and decorations it’s any marketers dream. Whether you’re a small business owner going through Etsy, or you’re Nike, Inc. looking to boost sales in a certain style of shoe you’re going to want to get on this Pinterest Bandwagon.

I’ve had my account for more than a few years, and every so often I will go through and clean out my boards. I’ve discovered the “secret” board feature so I can create boards for surprises, weddings, future plans, and just things I want to pin that may be viewed as inappropriate to some people (i.e. inappropriate sarcastic jopinterest-vs-twitterkes and memes).

Now, I am a firm believer that Pinterest will beat out other social media platforms because of it’s custom features that allow each individual to “pin” whatever they want to pin in that given moment. There is not a doubt in my mind that Pinterest will outshine Twitter, Instagram, and maybe even Facebook. These are long-term predictions but I really do believe it’s a possibility.

With Pinterest, people can pin: weddings, crafts, scrapbooking, clothes, shoes, recipes, drinks and smoothies, how-to tutorials, decoration tips and tricks, floor plans, and everything in-between! It’s really a great learning and exploring tool as it applies to expressing individuality in consumers and fellow pin-aholics like myself.

So pin away because there’s so much unlocked potential with Pinterest and I highly encourage you, if you haven’t already, to go and create an account and explore! If you don’t find SOMETHING that suites you and your lifestyle then¬†you’re not using Pinterest the right way!

Here, I’ve even given you a little headstart: http://www.pinterest.com

 

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